Niceness

After honing his craft both in Japan and abroad, Yuichi Goh founded NICENESS as a means to reflect his personal aesthetic. Extensive research material forms the basis of each garment before style and textile are reimagined and rendered in modes that only NICENESS can achieve. The narrative richness derived from their approach is balanced by a sense of purpose, each style slipping effortlessly into both life and closet.

In their own words:

“Just good is good.”