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Women Men Objects Editorial


From Iceland

From Iceland

Founded by siblings Jónsi (of Sigur Rós) Lilja, Inga Birgis and Rósa, and run with the help of family and friends - their packaging is all made by their father and uncle - this natural perfumery uses ingredients found in Iceland. Crafted by Jónsi – the brand’s ‘nose’ - each fragrance has complex but familiar references that stem from his favourite memories, from freshly cut grass to stolen rhubarb, and some more uniquely Icelandic ones, like burning telegraph poles (from a fire) and salted liquorice.