Azur

From Marseille, France
Founded in 2019

Azur is a conceptual clothing brand whose focus is to create effortless and elegant silhouettes. Challenging the traditions of clothing with a modern and artistic approach, each piece is thoughtfully designed, cut and sewn by two sisters in their one-hundred-year-old family workshop in Marseille. The collection is pleated by hand in organic, fair trade and cruelty free Indian silk, French linen and cotton. Natural plant dyes give their garments a range of alluring hues, from vivid rouge to subdued, glowing beige and everything in between.