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Women Men Objects Editorial

Organic by John Patrick

From New York Founded in 2004
From New York
Founded in 2004

In response to the global rise of fast fashion in the 90's, designer John Patrick began asking himself whether sustainability was still possible in the garment industry. Patrick's own response to this question culminated into the form of his own eponymous label. Launched in 2004, JP Organic centers its ethos around the synthesis and harmony of Beauty & Ethics, Green & Global. Sourcing organic fabrics, utilizing fair labour practices, and maintaining ecological awareness are all trademarks of the brand, which have led to numerous awards. Keeping the garment production in New York, John Patrick's label is a testament to the type of business model, which transcends convention and instead pursues innovation.