James Coward
From Vancouver, Canada
A collaborative project between three friends, James Coward harmonizes an eclectic triad of sensibilities, influences, and histories. James Coward reinterprets many of menswear’s familiar shapes, fabrics, and details through a synthesis of the lens of “James”—strong, traditional, masculine—and of “Coward”—sensitive, vulnerable, aberrant. Garments principally draw upon references that traverse disciplinary boundaries.
James Coward utilizes fabrics sourced from regions and mills around the world and production processes are realized in communities with rich histories and esteemed reputations for quality.
James Coward encourages those who enjoy and wear these garments to challenge and interrogate their perceptions of and relationships to clothing, identity, and beauty.
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