From Stockholm, Sweden
Founded in 2013
Eytys is a footwear label which was founded in 2013 by Max Schiller and Jonathan Hirschfeld in Stockholm. The brand name is described by the founders as a celebration of Generation Y, the first generation to grow up with the internet which has spawned an entire era of multidisciplinary creativity. Also influenced by 1990s skate and street culture, the duo created the brand which is known for its signature ‘Mother’ style, a minimal classic canvas shoe available in canvas and suede with a vulcanized sole.