Arpenteur, a French-based brand is new to us for this Fall-Winter season. Created in 2011 in Lyon by Marc Asseily and Laurent Bourven, the brand's collections are halfway between respect for tradition and creation stemming from multiple inspirations. In keeping with their aim to perpetuate the history of local menswear manufacturing, all Arpenteur products are entirely made in France.

We wanted to have a visual introduction to the brand so we asked visual artist, Cassandre Lafon to visit the Arpenteur factory. The result is what we think is a beautiful short video showing the factory and our selection for this season.