Superga's first pair of sneakers was created in Turin, Italy nearly a century ago. After WWII, this rubber sole company introduced a vulcanized outsole that has become popularized around the world over the years. To this day, Superga maintains an affinity for the classic styling of their everyday casual canvas shoe. Superga has diversified its collection in a number of different avenues of footwear, including sports and the outdoors. They strive to make products that are timeless and have a high level of comfort for everyday use.